The ICTON (ICK-TON) brand was a challenge for myself to create a brand surrounding a product that my friends and I would personally enjoy since my age group is commonly the target audience for sports/ energy drinks.
Important things to include when making a brand in 2022 is to be eye catching yet have a clean and Ic
Creating the logo for ICTON was difficult trying to balance the desire for a clean look with just enough elements to avoid looking lazy.
The result is a clean, loud, and iconic design
