Introducing the Genesis Collection, a launch focused on a woman’s beginning in the gym. Our goal for this campaign is to capture the transformative power in facing your initial intimidations and putting yourself out there. We bring forth this collection inspired by both the new year, and each new day, that gives us a chance to become an even better version of yourself.
The Genesis logo was designed to be high-end and be used with neutral colors.
Below are the fabrics within the clothing drop featuring two new fabrics exclusive to Buffbunny.
Below are emails scheduled to go out up to two weeks before the launch.
